Miley Cyrus Runs to Her Own Song in New Peloton Campaign, Announces Artist Series
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Miley Cyrus is showing off her running skills in a new campaign for Peloton!
The Grammy-winning superstar stars in the fitness brand’s new “Let Yourself Run” campaign, which launched on Tuesday (September 22) to introduce the new Peloton Tread Flex.
The campaign is soundtracked by Miley‘s new single “Bass Persuades,” the title track from her recently released 10th studio album, and she’s joined in the spot by Peloton instructor Adrian Williams.
Miley Cyrus Reveals Peloton Is Part of Her Daily Routine
It turns out the partnership is a natural fit for Miley, who is already a Peloton member and uses the company’s treadmill as part of her training.
“Movement is essential for me, it’s something that enhances any performance that I do. When people see me and Peloton, it’s something that’s very authentic to me, it’s a part of my daily practice,” Miley said in a statement.
“I think all of us can really benefit from running, moving, and dancing – for no reason, for no gain but just being in that moment,” she continued.
The campaign was directed by Bethany Vargas and shows Miley running, dancing and finding her rhythm alongside Adrian.
Miley Cyrus Is Getting Her Own Peloton Artist Series
There’s more coming from the collaboration!
Peloton announced that a special Miley Artist Series will arrive on the platform in early October, featuring music from her new Bass Persuades album.
The campaign also introduces the Peloton Tread Flex, which is the company’s first-ever foldable treadmill. The company is also launching the Peloton Tread Vision and Peloton Tread+ Vision as part of its newly revamped treadmill lineup.
Watch Miley Cyrus’ new Peloton campaign below!
Posted To:Adrian Williams Miley Cyrus Peloton
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