Hudson Williams Named Bvlgari Brand Ambassador, Reveals What He Loves About Jewelry Brand

Hudson Williams is officially a Bvlgari brand ambassador!
The 25-yaer-old Heated Rivalry star’s appointment with the high-end jewelry brand comes after he’s mostly worn the iconic brand on red carpets over the past year.
He first made waves wearing Bvlgari to his first major awards show, the 2026 Golden Globes, back in January, and it’s been a staple in his red carpet style ever since!

“Hudson Williams stands as one of the most compelling talents of his generation. Celebrated for his distinct style, artistic vision, and commanding presence, he continues to captivate audiences and redefine modern creativity around the world,” Bvlgari shared in a statement. “We are proud to welcome him to the Bvlgari family as we embark on an exciting new chapter together.”
“I’ve always been drawn to people and ideas that feel bold, original and unafraid to be themselves,” Hudson said of the brand. “That’s what I love about Bvlgari, there’s such a strong sense of individuality and creativity in everything. I’m excited to join the Bvlgari family and see what we can create together.”

Hudson joins quite the lineup of Bvlgari brand ambassadors, which also includes Jake Gyllenhaal, Florence Pugh, Damiano David, Zendaya, Anne Hathaway, Dua Lipa, LISA, Priyanka Chopra Jonas, and Liu Yifei.
Just last month, Hudson joined the likes of Anne, Dua, and LISA at Bvlgari‘s Serpenti Infinito celebration in New York City.

Hudson was also recently seen wearing pieces from the jewelry brand while attending the Toronto International Film Festival premiere of his upcoming new series Yaga, as well as at his Making Waves With… conversation panel at the festival.
Earlier this year, Hudson also wore Bvlgari to the 2026 Oscars and the 2026 Met Gala!
We can’t wait for more red carpet appearances of Hudson wearing the iconic brand!

Hudson is currently hard at work filming the upcoming second season of Heated Rivalry.
Yaga is set to debut on Crave and AMC+ on October 23rd. Check out the trailer!
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