Lorenzo Musetti Models His Underwear as New Face of IUMAN Intimissimi | Just Jared
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Lorenzo Musetti is serving up something new off the tennis court!
The 24-year-old Italian star, who is currently ranked No. 20 in the world, has been named the new face and brand ambassador for IUMAN Intimissimi, starring in the Italian menswear brand’s Fall/Winter 2026 campaign.
Lorenzo shows off his physique while modeling pieces from the brand’s Filo Premium collection, which includes boxer briefs and tops made from 100% mercerized cotton (100% regular cotton that has been treated with a sodium hydroxide under tension to make it shinier, stronger, and better at absorbing dye).
The partnership won’t be limited to the campaign. Beginning with the 2026 Japan Open Tennis Championships (ATP 500) on September 30, Lorenzo will wear an IUMAN patch on his match shirt throughout the rest of the season.
IUMAN also developed a new soft microfiber boxer brief specifically with the tennis player in mind, designed to provide support and freedom of movement during training and competition.
The campaign marks another major fashion moment for Lorenzo as he was also announced in 2025 as the brand ambassador for Bottega Veneta.
Check out the new campaign photos in the gallery!
Posted To:Lorenzo Musetti Shirtless
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